Network marketers who use the Internet to grow their business are successful by creating a sales funnel for their prospects. What this means is that you first attract prospects and then with a series of steps that I will explain, eventually enroll them into your business either as consumers or consuming distributors.
Step 1: The first thing you must do is attract interested people to your business. You do this by creating a web site in which the prospect will either watch a video, or read a blog post or article by you and they leave their contact information in order to get more details. These sites are also known as squeeze pages.
It is important that you do not promote your business directly at this stage.
Why you might ask?
Simple.
You need to let the prospect get to know you, let them see that you have the experience and knowledge to help them reach their goals in network marketing.
You want to present yourself as a leader, someone who can help them solve their problem, which is how to make money in MLM. If you are fairly new to network marketing, or have not achieved a lot of success yet, you may find this intimidating. However, you need to remember that even if you are relatively new yourself, you still know more than your prospect does. If your sponsor or upline has done very well, you can emphasize the team work involved.
Step 2: When an interested prospect leaves their email address they will be getting autoresponder messages from you. This is the next step in the sales funnel. Autoresponders make it easier and faster to reach prospects. Many a time, prospects are not ready for you to talk to them and so your goal is to write a series of email messages that are sent out automatically at intervals you have selected based on their needs, wants and desires.
Step 3: The content of your email series is very important. Once again, you don’t want to sound too much like a sales person in these messages. Tell the prospect something about yourself, and how you can help them. I recommend giving them your contact information, including your Twitter and Facebook accounts. This will let the prospect get to know you better. Facebook is particularly good because you can post photos and as much information about yourself as you feel comfortable in giving.
You can send as many autoresponder messages as you like. I suggest sending them every second day or so, and if that seems to be too many – strive for 2 emails per week. The reason for this is many people don’t like a lot of messages too often.
Whenever possible, you should try and get the prospects phone number. If they don’t leave it at your web site with their email address, you won’t be able to talk to them and make personal contact. It is very important to call them personally if you can, or use social media if they have added you as a friend. Therefore in your autoresponder series, you need to have some call to actions that involve having them call you.
Network marketing is about relationship building. By making this personal contact, if people feel you are the expert who can help them reach their goals they are likely to buy your products and/or join you in your business.
Each of these steps are important, and the best way to grow your downline faster online.
Erving Croxen is a well respected network marketer and has grown several different home based businesses using the same revolutionary techniques that she shares in her much sought after free report. To obtain your copy of her free report entitled go to
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