There are a few fundamental skills needed in Network Marketing…
Whether you’re building offline or online, these skills still remain the same.
However, what I’ve noticed is some crucial steps in network marketers inviting formula that can sometimes be missed out…
…or aren’t being taught, so it continues down the downlines and never gets fixed!
And if you miss out a step, it can ruin the hard work you’ve just done to even get a prospect on the phone or messaging them to get an appointment.
Follow this 6 Step Inviting Formula that I learned from Tim Sales, to help recruit 25% more people into your business.
Let’s dive in…
Step 1: Greeting
Objective: To get your prospect to talk freely and openly to you.
If you’ve just started a conversation with someone, it’s important to get to know them.
Especially if you’re trying to prospect them into your business.
The number one step you need to focus on before you even talk about your business or products, is find out about THEM.
Ask questions.
This is your chance to find out what you can about them and your aim in this first step before doing anything else..
Is to get them to talk freely and openly to you.
This isn’t about them listening to you talk about your products or opportunity, this is all about THEM!
Do not move onto the next step without them doing this.
If you’re struggling to get them to open up and talk freely, then ask more questions.
Once this is happening, you can move on to Step 2.
Step 2: Qualify
Objective: To get them to “raise their hand” and say Yes FIRST.
This can be one of those crucial steps that can be missed.
Have you ever been messaged by someone and they’ve sent a message, shown you a link to click on to JOIN MY TEAM, without even talking to you or finding out if you’re interested?
This is THIS step.
Your objective for step 2 is to find out if you can make someone’s life better – Most primary & important thing.
Your purpose is to find out:-
- What they need
- What they want
- What they don’t want
When they give you answers, use that phrase to invite them to look at something that will help them get the solution.
For example:
“I’m barely making ends meat”
You can respond with…
“What have you thought about to make ends meat, what options have you looked at?”
Have you ever thought of owning your own business?
What has stopped you from owning your own business
When you use the phrases they have used, it will help you relate to them and help them see how you can help them with that problem.
Step 3: Inviting
Objective: To invite them look at your product/opportunity.
This step is where you are asking them to look at a video, presentation, try some products etc.
Whatever your goal is for them and what THEY have said they want or don’t want…
Now you can invite them to look at your solution to their problem. (And make sure your product or opportunity can ACTUALLY help them, not what you’re trying to make fit!)
You’re now showing your prospect that you are doing something for them, after you’ve found what they want from above steps.
You’re giving them a solution to their problem after a conversation.
Again, use their phrases of what they want in the sentence to invite them to watch something.
Step 4: Close to Action
Objective: – Get their agreement.
Now that you’ve invited them to look at something, you want to get them to say YES please.
Without the agreement, it’s unlikely they’ll check it out…
And after all, you don’t want to waste any more time if they don’t want to find out more.
So always get that agreement or raised hand before you send them anything.
It’s also important to get agreement and set expectations of the next steps for you both.
You could say:
“You should get my email immediately, when do you think you’d be able to watch it?”
Confirm everything so you’re both agreed and so you know when to follow up and talk again.
“OK great, I will follow up with you on (said day & time) and see how you got on”
Step 5: Follow Up
Objective: To find out their thoughts and take them to the next step of either signing up or answering questions
Follow up at the scheduled time
You will recruit 25% more people by following up so make sure you stick by your word.
If they haven’t been able to watch your video or presentation when you follow up, you can say “OK not to worry, when will you able to watch it?” and confirm the agreement again.
Don’t just ask “what did you think?”, make it more of an open question.
Eric Worre suggests in his Go Pro book, saying “What did you like best?” (you can grab his book below which is a great beginners book)
This instantly puts them on a positive spin rather than thinking of any negatives. As well as not just getting a “Yeh it’s ok” answer.
This is where they ask all the questions they need to ask and you can move on to the final step.
Step 6: Objections
Objective: To help alleviate any objections and answer any questions
It’s inevitable that a lot of people will have objections or questions.
If they ask an objective in an earlier stage, deal with it and move back to step you were in.
Don’t move on until you’ve dealt with it and you’re in the position to continue the journey.
A common objection might be
“I don’t think I can do it”
This can sometimes be a secret objection that they don’t mention.
Talk about the training and step-by-step training that is provided either by yourself or your company until they get it.
Those are the 6 steps of the Invite Formula.
It’s important to do each step and in order to get the full effect and help move your prospect on with the conversation and committing.
Some helpful communication qualities to have when you’re speaking to prospects.
- Be interested in your prospect so you know HOW and IF you can help them
- Not be distracted – focus on THEM.
- Have a sincere friendly facial expression (especially for face to face)
- Eye contact
- Don’t SOUND like you’re rehearsed – doesn’t mean you don’t rehearse, the reason it sounds rehearsed is because you haven’t.
The words feel natural when you’ve said them a dozen times. - Don’t have to use fluff words to share excitement
Rather than say it’s awesome, amazing etc. Say what they’ve done for you
If you follow these steps, you’ll make it much easier on yourself in the whole process.
The great thing about this formula, is it can work whether you’re doing it manually, or if you want to automate it all, so it can happen with or without you.
I’m all for systems to help save me time so my business can work while I’m at work, or sleeping as I’m able to reach people all over the world.
The best bit is if you just want to do the follow up process, you’re only speaking to people who have AREADY qualified themselves, maybe even already looked at your presentation or opportunity, and are ready to join you…
Saving you time & effort and dealing with those rejections and objections from people…
I invite you to sign up for my free online recruiting training
You’ll find more nuts-n’-bolts training on how you can start using Facebook to grow your audience, and generate prospects and new recruits for your business.
In fact, I’ll share exactly how I passively generate new leads per day, new customers every month and recruit new serious business-builders into my business.
This is the exact same training I went through when I was struggling to find people to talk to and know how to talk to them when I did eventually have someone interested.
And you too can use these same tactics to help produce huge results and change your life.
So if you’re ready to get started…
And if you found this content helpful, I would love to read your comments below! http://traffic2freedom.info/
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Talk soon
Erving Croxen
