If you have been building a business online or even using the internet for any length of time you have no doubt noticed the popularity of online video. Online video has become extremely popular in the last year or so. Using online video to build your network marketing business has many advantages. Among these include: increased publicity, the ability to show prospects you and to let them see your voice and increased search engine visibility. That said, how do you use video to properly and effectively build your network marketing business?
Develop a plan for your online videos. What exactly do you want to accomplish with them? For example, you can record an online video for your website which welcomes visitors to your site, introduces them to you and asks them to opt in to your list, or you can make your video informational, inspirational or entertaining. The best online video marketers have different videos which do all of these things.
Avoid perfection. Although it may be great to produce videos with fancy graphics and music and where you are all dressed up perfectly and everything flows and there are no problems and it looks very professional, the reality is that most people cannot create videos like these and it will send a message to your prospect that if they want to use online video then they must do it the way that you do it. The only exception of course, would be if you have a video business and you do this for a living. Then by all means, go ahead and show off your stuff.
Cover a variety of topics with your videos. Change the background scenery from time to time and include pictures and slides as well as images of you. Make your videos interesting to those who watch them.
Make your online videos short, sweet and to the point. Most videos should not ever last for more than five minutes. Develop an outline for your video before you begin recording and avoid reading word for word. Think about what you would enjoy when watching an online video.
Make sure to include your url in your video. It is a good idea to not only say it but to also invite people to visit, and to also include it with the description of your video. If you have the software to do so, you should also put the url directly on the video so people can see it the entire time they are watching it, or on a slide at the beginning and end of your online video.
Choose topics for at least some of your videos which will appeal and be of interest to those who are looking for a network marketing business. For example, topics about how to overcome failure and frustration with network marketing, how to succeed with network marketing, how to be a good leader, how to talk with people and similar topics are always very popular.
Practice makes perfect. Your first online video will not be the best and that is okay. You should still post it and continue working on making your videos the best they can be. Ask for feedback and comments and then put these into action.
Erving Croxen is a successful home business owner who markets himself and his business on the internet. Subscribe to her free internet marketing E-course at http://bit.ly/36uEomy
