5 Best Business Curiosity Posts
Did you know that there’s one fatal mistake that many marketers out there make? Yes! Even some of the experienced ones!
So what’s that mistake? It’s constantly posting pictures of their product, and repeating the name of their company!
That type of behavior screams, “Hey, tune into my infomercial channel!” And let’s be honest — nobody likes those!
So, let’s avoid the Infomercial Channel Mistake at all costs!
But you might be thinking, “But how do I go about generating leads without talking about my product or business?”
Simple — use The Movie Preview Method!
Here’s how it works. Think of the preview of a movie you like. What are the producers giving you in those few minutes, and what are they keeping a secret? They give you bits of information in order to pique your curiosity and excite you to go see the movie. But they keep the ending to themselves.
That’s why you should look at your Social Media Marketing Strategy as a movie franchise! If you tell your prospects what product you’re using or what company you’re with, you’re giving up the end of the movie! (Not to mention that they’ll probably Google it on their own and may even order directly from the company, instead of you. And that’s NOT what we want, right?)
So what types of posts can you create in order to pique people’s curiosity, engage them with your content and not give too much away? We have 5 favorite kinds of business curiosity posts that work extremely well and we’ll share them with you! Are you ready? Let’s get right to it!
Everything in Moderation
Do you follow the 80/20 Rule in your marketing?
Spend 80% of the time providing value and 20% of the time – mentioning your business and/or your product.
Yes, when you show up on Social Media, make sure that majority of the time, you post content that’s connected to your everyday life or something that inspires, empowers or entertains your audience! And what should you do in the remaining 20% of the time? That’s what we’re here to find out!
#1: Business Lite Post
Do you know what the number one thing that piques people’s curiosity is? Lack of specific information. Which is why it’s so crucial to tell them what’s going on, without saying everything that’s going on!
Your mindset should be this: if people want to know what your product or business is, they need to talk to you!
For example, you can publish a picture of your next company event! Are you being recognized on stage? Why not share it with your audience?
And even if you’re riding the struggle bus right now, show what’s happening in your business anyway. That’s why events are so awesome – you can take cool pictures with your team and you can record Stories all day long! The opportunities to show up in people’s feed are endless!
PRO Tip: Don’t show the name of your company, so you can create curiosity!
More Business Lite Post Ideas:
- Photo (photos) from your company event without logos and branding in the background
- You getting recognized on stage
- Photos/clips of your speaking
- Showcase success of your teammates
- Picture of you with leaders in your company
#2: Gratitude Results Post
What are you grateful for at the moment? And what results does your team, your customer, or your upline have? Express your gratitude for it! It doesn’t have to be your story to be a good story!
For example, you can post a picture and caption with, “Huge congrats to Rachel! I’m so proud of her. She stuck to her commitment over the last 90 days and created phenomenal results!”
Or you can say, “I’m so grateful that my friend, Amy, shared this business with me. It’s changed my life in more ways than one. I didn’t expect it to be so much fun!”
#3: Recognition Post
People love to be recognized for their efforts. But unfortunately, few ever are. So take the opportunity and give someone a shoutout publicly!
For example, you can go to your customer’s timeline or to your teammate that got a rank advancement, and congratulate them for all to see!
What you’re doing now is you’re making them feel like a million dollars and you’re piquing the curiosity of their network! That way, they’ll end up having more results or, if they’re just a customer, they might even join your business!
After all, you should always recognize what you want to see more of!
PRO Tip: Schedule an hour or two per month to recognize your top performers or your top customers.
#4: Nonchalant Mention of Your Business Post
People love to get value! So do a generic training about something that you’re interested in. And then mention your product or your service! You could do that on your Facebook or Instagram Story. Or you can even do it in a post or a Live video! The choice is yours!
For example, you can go Live with a few beauty tips. Then you can say something like, “If you want your skin to glow, you should know that it’s actually what you put on the inside that matters. I’ve been in the nutrition industry for # of years, and if you want to know my very favorite nutritional recommendations, just send me a message”.
That’s it. It’s that simple!
#5: Do a Direct Promotion Once a Week
We love this one! Because, if you’re going to show up and post 15 times within 1 week, make sure that you do:
- 10 posts that are valuable or lifestyle;
- 4 posts that are a nonchalant promotion of your business;
- 1 power post which is a direct promotion of your product or opportunity!
For example, a post that a lot of people in our team do is: a picture of the product (with the name skillfully hidden away) and a catchy caption like “Bye-bye belly fat”. The message of the post is something like “One tablespoon a day and watch it all go away. If you’ve seen me lately, you know what I’m talking about!”.
Or you can go Live and be more direct with your promotion. Show Before and Afters, tell people’s stories and share the benefits of your product! Your audience will love it!
These types of posts are so simple and they work incredibly well because they inspire people!
Remember: if you don’t see instant results, the solution is clear – consistency! Nothing great happens overnight. Success takes a hot second to create!
And there you have it! These are our 5 favorite types of business curiosity posts that bring massive results! Which one did you like the most? Are you using any of them? Let us know in the comments below! And if you found value in this training, share it with your teammates! They’ll love you extra!
The Power of Curiosity in Network Marketing
Hello Everyone I hope you are doing well.
What does curiosity have to do with network marketing?
Curiosity is one of the most important behaviors to have when you are in business. If you are curious then you will seek out new avenues for your business. When you are curious in network marketing then you eventually look for and find the other people who are curious and these are the best people to recruit into your business.
If you recruit curious people into your business then they are going to be much easier to work with because they will be more self sufficient and they will take initiative on their own more. This is a function of their curiosity.
When you are a curious person you are first curious about yourself. So you end up learning a lot about how and why you do things. You find out what are the best areas for you to work in and you can identify the strategies that will work best for you. This is all a function of your curiosity.
Once you have a curiosity about yourself the next place to look for that trait is in others. Look for this trait in the people that you talk to about your business. If they are curious it will show very quickly. When you are talking to them and they show curiosity then this is a good indication that you have a basis for a relationship with that person. You both have this trait in common and it can lead to finding other areas of interest. This is an important component of attraction marketing. You are finding like minded people to work with. You are attracting curious people to you because you are curious.
How do you find other people who are curious? The easiest thing for you to do is to just be yourself, if you are curious that is. Your personality and behaviors will naturally shine through to the people you talk to. They will quickly get the sense that you are naturally curious and that you are genuine.
One thing you do not want to do is to try to fake this. It will also show through to the people you are talking to. They will realize or sense something is wrong.
If you are not a curious person then maybe something you can work on is being curious about yourself first. This is a great place to start. The first person to be curious about is you.
I hope that was helpful.
Thank you for tuning in.
To Your Success,
How 5 Words Can Instantly Create Curiosity
I make no secret in my belief that curiosity is the strongest force in direct marketing. Since people have a natural desire to find out more than what they know, tapping into this trait is one way to increase the effectiveness of your marketing materials.
Whether you’re writing a sales letter, website content or just an e-mail, your headline (or subject line in the case of an e-mail) is arguably the most important factor in determining your prospects’ interest level. After all, as your prospects’ interest grows, so does their desire to satisfy curiosity.
Copywriting legend Joe Sugarman is famous for saying, “The sole purpose of the first sentence in an advertisement is to get you to read the second sentence.” Of course, your prospect needs a reason to get to the first sentence – and that’s why your headline is so important.
The success of supermarket tabloids relies on curiosity-driven headlines. After all, who wouldn’t give at least a glimpse to the following statements?
Woman Delivers Own Baby While Skydiving!
Taco Vendor Turns Tiny Visitors’ Abandoned Spacecraft into an … ALIEN SOMBRERO!
Doctors Successfully Remove Banjo from Alabama Man’s Knee!
Obviously, you don’t want to make claims that are this outrageous, but that doesn’t mean you can’t brainstorm some surprising statements to trigger curiosity. Below are five words – and five time-tested examples – for helping create curiosity in your next headline.
1. How
I recently read an interview with John Caples, who mentioned using the headline How a Bald Barber Saved My Hair to promote a hair tonic. Although the market was saturated with products when he launched the advertisement, he generated a significant amount of sales. One reason why, he said, was because the word “how” tells prospects a story is involved. A compelling story is one way to keep your prospects reading and, ultimately, buying.
2. These
In the early 1900s, Maxwell Sackheim wrote the famous headline Do You Make These Mistakes in English? to promote an English mail-order course. The advertisement was so successful it ran for 40 years without any changes. Notice how the headline poses a question you can’t answer with a simple “yes” or “no.” Because of the word “these,” you must continue reading to find out the mistakes.
3. Why
Read the headline Why Some People Almost Always Make Money in the Stock Market, and you feel like you’re missing out on confidential information successful stock traders already know. What makes this statement credible are the words “some” and “almost.” By demonstrating there’s still risk and not everyone will make money, the headline portrays less hype and more believability.
4. Which
The headline Which of These $2.50 to $5 Best Sellers Do You Want – for Only $1 Each? leaves you wondering what books are for sale and why they are priced at only $1. Unfortunately, I couldn’t find who wrote this headline, but the pricing leads me to believe the offer is from many years ago. In addition to curiosity, this headline targets your prospects’ desire for bargains.
5. What
When the copywriters at Bottom Line/Personal created a headline to help attract magazine subscribers, they used a subject that anyone who travels knows well: airline food. What Never … Ever to Eat on an Airplane! will keep you curious for a long time – unless you become a subscriber and find out the answer. Also, with this headline, you feel like you’re getting access to rare information as a subscriber, which is perceived as being more valuable.
An additional benefit …
When you write headlines similar to the samples above, prospects are more likely to view you as someone who provides information that solves their problems. As a result, they’ll feel less pressure and your credibility increases – two factors that go along way in generating more sales.
Curiosity May Have Killed The Cat But Certainly Not Your Customers!
Have you ever been left wondering what two of your fellow work colleges are discretely whispering near the office water cooler?
Do you often find yourself picking up a gossip magazines to read about the latest intriguing romantic development that’s happening to your favourite Hollywood heartthrob?
Or have you been left wondering how French people stay so damn slim when they eat such rich and fattening food?
All of the above demonstrates various ways curiosity is evoked within us. When used in your headline, curiosity can instantly capture the attention of your potential customers and draw them to your message.
Curiosity can be seen as equivalent to having an itch you have to scratch. As humans, there’s nothing worse than the feeling of being left behind, when everyone knows something that you don’t. Conversely, there is nothing more satisfying than holding information and knowledge that nobody else has.
When building curiosity into your headline, you want to make it intriguing enough to capture your customer’s attention but also believable and not dismissed as just another big unrealistic marketing claim.
Now more than ever, we are exposed to thousands of messages per day and our unconscious ability to filter out the majority of those messages has never been stronger; hence why standing out from the crowd has never been more important.
Ways You Can Build Curiosity Into Our Headlines?
Here are a couple of ideas to help you infuse curiosity into your headline:
Begin your heading with “How” – which tells your customers a story is involved. Everyone loves a good story and if you can make yours compelling enough, it will definitely draw potential customers to your message. For example, “How this man made $2 million dollars in two months”.
Hint a secret in your copy. This plays on the notion that as humans, we will want to know more and will be desperate to find out how this information can help us. For example, “The secret formula that has kept this Amazonian tribe from living to 120 years.”
Build incentives into your headline. One of the best ways to do this is by adding in the word “FREE”. Beware, in doing this, you need to make your headline still believable and not conjure up the “yeah right” response from your customers. An example of a realistic but attention grabbing headline would be – “This FREE booklet reveals how this new revolutionary cream has taken a 75 year-old man from death’s door to being a regular at his local gym”.
Make your statement intriguing. List out the benefits from your product without giving away the product information. For example, “A six-pack in 6 weeks. Sound too good to be true? Well this man reveals his 6 step process that has revolutionised the fitness world”.
Pose a question in your heading. Headlines written in the form of a question are very effective, especially if they identify a specific problem, need, desire or want of your readers. For example, “Have you dreamed of achieving financial independence and finally taking your family on that dream holiday? This man can show you how in this FREE one-off seminar”.
All of the above serves one sole purpose, to draw your potential customers to the next line of your copy. It also help your advertisement breakthrough the clutter of the many messages they are exposed to on a daily basis.
Apply these principles today and watch the difference it will make to your sales.
Best of luck,
3 Powerful Types Of Subject Lines To Put Your Email Marketing On Steroids
Here are three different “types” of subject lines you can use in your emails. Alternate between these different types, and your email marketing should be a lot more profitable.
1) The “Curiosity” Subject Line
What’s the one emotion that, as human beings, we absolutely can’t stop dwelling on until we discover the answer?
Curiosity.
And this is a very powerful type of subject line you can use to get a lot more opens.
Examples:
Why I Eat My Biggest Meal At Night
(An email from when I was in the fitness niche. It made people want to open it to find out the reason why I ate my biggest meal at night. Especially because most people believe you shouldn’t eat anything before bed.)
What I Said In 30 Seconds That Made Me £3,000… And Counting
(This email was about how I made £3,000 (and counting) off of a 30 second speech at a networking event I went to as a guest.)
With curiosity subject lines, opening with a “what”, “when”, “where” or “why” is often a good idea. These 4 words automatically arouse curiosity in people.
2) The “Question” Subject Line
What is it about the “question” type of subject that makes people open it?
Well, the same reason why YOU’RE so eagerly reading this line after reading the question I’ve just asked above; you know there’s going to be an answer. And as human beings, we all love to get answers to anything we’re not sure about.
So by asking a question in the subject field, the people you’ve emailed will all be opening it to find out the answer.
Examples:
What is the best type of subject line to use?
(As you can see, it also links in with the curiosity subject line.)
Are you looking to get into Real Estate?
(If people have even given a slight thought about getting into Real Estate, there’s no chance they’re gonna ignore this subject line.)
You’ve probably noticed that “question” subject lines are just statements rephrased as questions. But it creates more curiosity for the reader, meaning they’ll be more likely to read your email.
3) The “Benefit” Headline
Whilst creating original, mysterious and intriguing headlines are great for increasing your open rates, sometimes you just can’t beat telling the reader straight-up what they’ll gain from reading your email.
Examples:
How To Save Money When Eating Healthy
(Again, another example of when I was in the fitness industry. The great thing about this subject line is that it already overcomes one common objection people used to use when I was selling my weight loss program – that healthy food is “too expensive”. Using this technique in your own industry, no matter what it is, can work wonders.)
What To Look Out For When Buying A Used Car
(Self-explanatory really. If you’re a used car salesman, for example, this would help people not to make poor buying decisions which could cost them thousands in repairs further down the road. Also, because you’re warning them of what to potentially look out for that could be a big “no-no” when buying, they’ll automatically presume your cars are great. If they weren’t, you wouldn’t be telling them this info, right? Again, you can apply this to absolutely any industry in the world.)
“How to”, “What to” and “When to” are all good openings to use for “benefit” subject lines. In the actual email, make sure you then go on to explain what the benefit is.
Anyway, these are just 3 types of powerful subject lines you can use in your emails.
Increase Your Sales by Building Curiosity – Strong Relationships Over the Telephone and Email
The way to build your home business and increase your sales has changed immensely over the past 10 years. Before the advent of the internet and voice messaging systems, the only way to build your business, create strong relationships, and increase sales was to talk to people either in person or over the telephone. With the advent of Internet Marketing, many people would like to believe that they can build successful home businesses without having to talk with anyone and without building that strong relationship on the telephone or via e/mail messages.
While this may be true, I would like to suggest to you that building your home business would be even more successful if you mastered the lost art of building relationships and making sales over the telephone. The more times that you can touch a person over the telephone and start to create those strong relationships, even if you are leaving voice messages and e/mail messages, the better chance of making a sale and repeated sales.
I realize that leaving messages over the telephone is becoming more the pattern, and that is OK. When you leave your voice message, you are starting to develop a strong relationship even at that voice mail level. When you call and leave another voice message, physiologically, you have already been introduced to your lead and now there is a sense of familiarity to you calling again. Your prospect, while never even speaking to you feels that they know you at some level. Believe it or not, you can develop strong relationships by leaving and then coming back several times. The same can be true with leaving e/mail messages. The more touches you leave via an e/mail, the more familiar you are becoming to your lead.
While the following example is not necessarily on an e/mail and voice mail level, think about the times when you have purchased a car. If you were at the car dealership, how many times did your sales representative leave to ask their boss a question, or to get approval? Don’t fool yourself..this is a technique used to create that sense of familiarity and building a stronger relationship. By coming and going several times, each time that relationship seems to be strengthened. This can be done just as effectively over the voice mail and e/mail; you just have to know how to do it.
The key is to build curiosity, and leave voice messages and e/mails that entice your leads to want to call you back so you can have an actual conversation with them. There are two mistakes that I see when leaving voice messages and e/mails to leads. The first mistake is when you leave a message introducing yourself, welcoming them to your site and asking them to call you if they have any questions. While leaving this kind of message is not really a mistake per say, it typically does not build any curiosity and will not entice your lead to give you a call back and at this point you don’t leave yourself a lot of room for continued follow-up with them. Remember, the more touches you have with a lead, the more familiar you are becoming to them and this is how you want to build your strong relationship so that by the time you do speak with your lead over the phone, you already are well into your relationship with them.
The second, much bigger mistake is to leave a voice message or an e/mail message and tell all about your company, the products and services within that one phone call. I see this so many times and when this happens, then truly, what would be the reason that your lead would want to call you back? You have already given them all of the information. If you are one of these people, please for the sake of your business, stop leaving that type of message!!
The reason that people return phone calls is because they are curious about what you have to sell. The voice mail or e/mail you leave can be as simple as the following: Hi Sue, this is Jen calling. I received your information today, but Sue, I did have a quick question for you. Give me a call at (your telephone number). Thanks Sue.. End your call or e/mail there. This method builds strong curiosity and can increase your call back rate by as much as 20-40%. Do not leave any information about you, your company and your products and services. I know that this is challenging, but the only time you should be talking about your products and services is when you are speaking with them on the telephone or in person.
Some other phrases in building telephone curiosity to build your sales might be I have some good news for you; I have a favor to ask of you, I need some information from you. All of these tags leave the prospect hanging a bit and will prompt them to return you message more often than if you left your product dump on them.
This game of voice messages and e/mails can really get interesting and fun after you have left 3-4 messages and your lead has not returned any of your phone calls. This selling technique is called the progressive escalation, and really, since your lead has not returned any of your phone calls, what do your really have to lose…Nothing.
This is where you might leave a message and ask your lead the question like: Hi Sue, it’s Jen again. You know, I am a bit confused..you took the time to leave your information and you took the time to come to my website..there must have been a reason for all of your effort and I am just a bit curious as to what that reason was. Give me a call back (or e/mail) because when I understand what brought you to my website, then maybe I might be able to help you. This is brilliant, right? You need their feedback because you want to help them…
This is where all of the inquiry as to why they were looking on line at your products and services in the first place.
Your action step today is Increase your sales by building curiosity and strong relationships over the telephone and e/mail. I actually do both. I call and yes, I typically have to leave messages and then I follow up via e/mail letting them know that I left a message on their phone. When done with curiosity and the acknowledgement of wanting to help them, you will be amazed at the increase you will see in your conversion from leads to actual sales because people are actually calling you back and you are actually able to speak with them on how you can help them with your product and service. Then once you really develop your strong relationships with your leads, the upgrades and repeat sales will continue to flow in as well. Have fun on the phone!! And really what is the worst that can happen…your lead may not call you back. That is OK because with you now knowing how to build curiosity and develop strong relationships over the telephone and e/mails the increase of your call backs will more than compensate for those who chose not to benefit from your product and service.
MLM Training – Network Marketing in the 21st Century
The top network marketers and home based business entrepreneurs have changed and adapted to the new world of network marketing. They recognize that success in this business requires a different approach when dealing with prospects. Unfortunately, our business has had a bad reputation and a large portion of this can be attributed to aggressive sales techniques and pressuring people to join.
Three ways that top network marketers are successful growing their businesses are covered in this article. These include building a relationship first, qualifying the prospect and developing a curiosity in your business opportunity. If you are not using these 3 approaches in your network marketing business, you could be wasting your valuable time.
Build a Relationship First. As an MLM business owner, you are a networker in the truest meaning of the word. Don’t just focus on building a relationship with potential prospects, have a genuine interest in people and build a relationship with everyone. A vital component in building a relationship is the art of listening. Learn to listen to what is being said and how it is being said. Remember that a strong relationship is built on trust, and you will need to instill trust in your prospect if you are to share your opportunity with them.
Qualify the prospect. When attracting people into your team you must focus on the most qualified prospects. As many as 90% of network marketing business owners quit in their first year, so your job is to recruit those that have a greater chance of success. So ‘how do I do that?’ you may be asking? My simple answer is to focus on leaders. I did this through PAYING proven leaders to join my team! That’s right, I sponsored their set up costs and sent them on their way. What a great decision that was! I recently learned this technique from some dynamic MLM Trainers that I invited to speak on a teleseminar for a small group of my contacts and colleagues. If you are not having much success with finding or keeping new team members, try this alternative approach.
Develop a curiosity in your business opportunity. The easiest way to develop a curiosity in your business is to be a great example of happiness and success. If you are in the health and wellness business, for example, be a walking picture of health and fitness and behave in a positive and energetic way all the time. People will ask you where you get all your energy and vitality from, which is the curiosity line you have been waiting for. The other way to develop curiosity is to ask the right questions. Once you have listened to them (see building a relationship above) you can then ask well directed questions that will raise your prospect’s interest.
These are just 3 suggested areas you should focus on if you are looking at ways to grow yourself and your network marketing business. Review and practice these methods until you are skilled at interacting with people and I guarantee that you will see success in your business.
If you would like to learn more about these principles and many others that will help you grow your business, click here for more details: MLM Training
5 Reasons Leaders Need Lots Of Curiosity
One of the first indications that someone may not be fit to be a truly meaningful leader is when the individual seems to prefer the myopic, narrow – minded, small – sighted approach and mindset, rather than reaching out and daring to examine and evaluate various alternatives. How can anyone even hope to really lead, unless he examines, considers and questions a variety of different approaches and ideas, and is willing to be creative, daring, and enough of a real leader, to do things (perhaps) differently than others before him have done? It is not leading if you simply proceed somewhat mindlessly (or by rote) in the same way as it’s always been done, and don’t consider how you can make things better or more relevant! In nearly all circumstances, organizations are best served when their leaders are inherently curious. Here are 5 Reasons Leaders Need Lots Of Curiosity. Linus Pauling said, “Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.”
1. A great leader consistently seeks better ways and alternatives. He is not merely satisfied with doing the same – old, same – old, but rather focuses in a solution – oriented approach, considering his options carefully and proceeding forward to do the best he can.
2. Think outside the box, in an open – minded, best way to accomplish one’s goal and/ or priorities manner. There is nearly never a scenario where there is only one way to proceed and/ or react, but rather it is imperative upon genuine leaders to consider alternatives in an unbiased and non – judgmental manner, and ponder the what could be’s, rather than merely being stuck in a rut.
3. If you want to lead in a great manner, then it is inherent upon you to adopt a mindset that is curious enough to think about how things could and should be, and what alternatives might assist in getting there.
4. A curious leader strives to continuously learn and understand more (and to a greater, deeper extent), as well as realizing that an essential part of leading is to teach, train, develop and motivate others (both constituents, as well as potential future leaders).
5. Are you more willing to dare to take good risks that will enhance the possibilities and potential? When you lead in a curiosity – oriented way, you must be willing to consider, ponder, understand, and then proceed to take well – considered, good risks, that have the potential to make your organization more relevant, responsive, and sustainable.
Don’t assume a position of leadership if you don’t want to be the best possible leader! Open your mind (as well as your eyes), and use these 5 Reasons Leaders Need Lots of Curiosity. http://atmfrecruitingformula.info/
